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Dealer Bruce Bendell on surviving in N.Y. City

Published by Automotive News

Bruce Bendell says if you can “make it'” in the car business in New York City, “everywhere in the world is a lot easier.” The 58-year-old CEO of Major Automotive Companies says soaring real estate costs in the area make it difficult to offer all dealership services in a single location. Still, customers have been buying from Bendell’s stores for four decades. The Bronx-based dealer believes stair-step incentive programs can be “disruptive” to dealerships, wants manufacturers to pay for store image programs, and says the business isn’t “as fun as it used to be.”

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